有客戶(hù)認(rèn)為建網(wǎng)站很簡(jiǎn)單，無(wú)非是找個(gè)網(wǎng)站設(shè)計(jì)軟件，其實(shí)沒(méi)那么簡(jiǎn)單的，如果真那么簡(jiǎn)單，網(wǎng)站建設(shè)公司的網(wǎng)站推廣就不會(huì)那么困難了？網(wǎng)站是網(wǎng)站推廣的平臺(tái)，網(wǎng)站建設(shè)要綜合考慮多方因素，大多公司網(wǎng)站起不到網(wǎng)站推廣的效果，沒(méi)有瀏覽量，只是網(wǎng)絡(luò)上的擺設(shè)，所以網(wǎng)站建設(shè)簡(jiǎn)單的想法是必須要改變。那么網(wǎng)站建設(shè)很難嗎？其實(shí)也不是。那么網(wǎng)站建設(shè)公司應(yīng)該如何建設(shè)網(wǎng)站呢？
Have customers think website built is very simple, it is looking for a web design software, in fact not so simple, if really that simple, website construction company website promotion won't be so difficult? Web site is website promotion platform, website construction to considering many factors, mostly the company website up less than website promotion effect. No page views, but the decoration on network, so the website construction simple idea must want to change. So the website construction it difficult? It's not. So how should website construction company website construction?
1、精準(zhǔn)市場(chǎng)定位，任何企業(yè)的營(yíng)銷(xiāo)都要有精準(zhǔn)的市場(chǎng)定位，網(wǎng)站建設(shè)公司也不例外，首先要為網(wǎng)站建設(shè)公司解決的就是這個(gè)網(wǎng)站推廣(SEO)市場(chǎng)定位的問(wèn)題。這個(gè)定位不是隨便出來(lái)的，而是在與客戶(hù)大量的溝通，根本客戶(hù)的具體情況確定的。不僅要定位，而且要精準(zhǔn)的市場(chǎng)定位。
Accurate market positioning, and any enterprise marketing have accurate market positioning, website construction company is no exception, should first for website construction company is this website promotion solution (SEO) market positioning problem. This position is not literally come out of, but in a lot of communication with customers, clients at the specific conditions of certain. Not only to positioning, and accurate market positioning.
2、懂得“內(nèi)容為王”的道理，即內(nèi)容是網(wǎng)站關(guān)鍵！當(dāng)然內(nèi)容是要在精準(zhǔn)定位之后的，要按企業(yè)的精準(zhǔn)定位和對(duì)目標(biāo)群體的精準(zhǔn)定位來(lái)做內(nèi)容。把企業(yè)能做什么都放進(jìn)去；把企業(yè)的定位的目標(biāo)群體們想知道什么也放進(jìn)去。
Knowing how to "content is king" the truth, that is, it is a key! Of course content is to locate precisely in after, in the enterprise to target groups and locate precisely where localization of to make the content. The enterprise can do what all put in; The orientation of the enterprise of the target groups want to know what he put in.
3、針對(duì)百度友好度考慮。就是怎么能讓網(wǎng)站做完之后，百度能盡快的找到它啊？找到之后，怎么能把您網(wǎng)站更多的頁(yè)面收入進(jìn)去啊？收完之后，怎么能讓您百度以后經(jīng)常到您這里來(lái)看看啊？這是優(yōu)化型網(wǎng)站制作的獨(dú)特之處，在建站之初，就把這些問(wèn)題幫用戶(hù)解決好，用優(yōu)良的網(wǎng)站結(jié)構(gòu)，合理的項(xiàng)目分類(lèi)，增加百度友好度。
Baidu friendly degrees for consideration. How to make a web site is after finishing, baidu can find it as soon as possible? After finding, "how could your site more page income go in? After receive, how can let you to you after baidu often here and see? This is to optimize production site type unique, in at the beginning of the site, help customers to solve these problems, with fine web site structure, reasonable project classification, increase baidu friendly degrees.
4、鎖定目標(biāo)群體設(shè)計(jì)！的企業(yè)網(wǎng)站制作充分考慮了目標(biāo)群體的需求，使瀏覽者很容易對(duì)網(wǎng)站產(chǎn)生好感，并習(xí)慣來(lái)瀏覽它，從而去選擇企業(yè)的服務(wù)。要知道任何買(mǎi)賣(mài)的形成，都是消費(fèi)者認(rèn)識(shí)、了解、喜歡、信任、接受的過(guò)程。
Target groups design! The enterprise production site fully consider the target group of demand, the visitors a good easily on the website, and habits to view it, thus to choose enterprise service. To know any business formation, are consumers know, understand, like, trust, and accept the process.
5、使用方便、實(shí)用是硬道理。看到過(guò)許多企業(yè)網(wǎng)站功能強(qiáng)大，但結(jié)構(gòu)、欄目混亂，讓用戶(hù)找不到需要的信息，從而提升不了瀏覽量，因此制作的企業(yè)網(wǎng)站，從結(jié)構(gòu)、欄目到頁(yè)面都充分考慮用戶(hù)體驗(yàn)(UEO)的習(xí)慣，制作出的網(wǎng)站都很方便、實(shí)用，為企業(yè)網(wǎng)站積聚了大量人氣。
Use convenient, practical is the hard truth. Seen many enterprise web site powerful, but structure, columns chaos, let users find the needed information, and thus enhance the page views, therefore making enterprise web site, from the structure, columns to the page are fully considered the user experience (UEO) habit, making the website is very convenient, practical, for the enterprise website amassed a popularity.
6、建立品牌形象。認(rèn)為網(wǎng)站建設(shè)公司在網(wǎng)站推廣中樹(shù)立品牌形象很重要，網(wǎng)站就是要做成企業(yè)品牌，企業(yè)形象，因此企業(yè)的LOGO、標(biāo)識(shí)、標(biāo)語(yǔ)等內(nèi)容都設(shè)計(jì)的清楚、個(gè)性、明晰，企業(yè)的文化特色都有所兼顧。
To establish brand image. Think website construction company in website promotion of building up the brand image is very important, the web site is to make the enterprise brand, the enterprise image, so the LOGO, LOGO, enterprise slogan, as are the clear design content, character, clear, enterprise culture characteristic have taken into account.
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