1、抓住重點和特色
Seize the key points and characteristics of
BaiDu之特色在于搜索，新浪之特色在于資訊，騰訊之特色在于及時通訊，淘寶之特色在于購物。一個網站，必須要有自己的特色。有特色才會有優勢，也才會有價值。
The BaiDu features a search, Sina Tencent features information, the features of timely communication, the features of Taobao shopping. A website, must have their own characteristics. Characteristic will have advantage, also can have value.
2、怎么做一個為顧客創造價值的網站
How does one create value for the customer site
網站建設的目標，毫無疑問，是為顧客提供方便和價值。在顧客使用了你的網站后，是否贊好，才是網站建設者真正要關注的地方。一個優秀的網站，是一個為顧客提供價值的網站，是不愁推廣的，顧客使用了你的網站后，會把網站記住，同時也會把網站傳遞給他周圍的親朋好友。
Website construction target, no doubt, is to provide convenience and value to the customer. Your website is used in the customer, whether good, is really going to focus on local site builder. An excellent web site, is a valuable website provides for the customer, is not anxious to promote, customers using your website, the website will remember, will also put the site passed to him around the relatives and friends.
3、重贏利，輕排名
Weight gain, light ranking
網站建成后，贏利是重點。大部份的人，做成網站后，就以為大功告成，便不斷地做推廣，提高Alexa排名，吸引更多的人來瀏覽。以為如此，便能獲得顧客的青睞，便能從顧客的腰包里掏出錢來。如是操作，恐怕只能賺點可憐的廣告費。一個網站，在創業初期，大部分還是明確的贏利點，要抓住贏利點，不放松。爭取先贏利，先生存，再求發展。
Upon completion of the website, the profit is the key. Most of the people, make website, that be accomplished, then continue to do promotion, improve Alexa rankings, to attract more people to visit. Think so, can get the favor of customers, can from the customer's pocket money. Such operation, can only make some poor advertising. A website, in poineering initial stage, mostly clear profit point, to seize the profit point, does not relax. For the first profit, survive, and then development.
4、堅持和專注
Adhere to and focus
網站的規模贏利非一日之寒，務必還要堅持和專注。堅持是成功之要決，我想，這是大家所共知的。在此，我想多談一點的是專注。專注于做我們的服務，做我們的特色，做我們的產品。以此，來吸引我們的目標顧客，讓他們能在我們的網站上能獲得價值和好處。
The scale of the web site profit not built in a day, be sure to insist and focus. Persistence is the successful key, I think, this is all known. Here, I want to talk about a bit of focus. Focus on doing our service, our character, our products do. Thus, to attract our target customers, so that they can in our website, can obtain the value and benefits.
5、做好細節，以細取勝
Do the details, to win
網站是否做好，細節是關鍵。一個網站，有正確的戰略，有正確的方法，有正確的領導人，但未必能成功。關鍵還要看細節，是否做得到位。信息內的一段文字失誤，一張圖片不得體，一個應用流程不能暢通，一個頁面布局不夠整潔或不協調，一個功能使用不夠方便，都會影響顧客的使用，甚至顧客的情緒。所以，細節是網站制勝的關鍵。
Whether the site is good, the key details. A website, have the right strategy, the right way, the correct leadership, but could not succeed. The key to see the details, whether do get a. A paragraph of text error information, a picture is not good, an application process is not smooth, a page layout is not neat or lack of coordination, a function is not convenient to use, can affect the customer use, even the customer's emotions. So, the key details website winning.
6、堅持推廣
Adhere to the promotion
網站的推廣工作，是一件系統工程。從網站建立之起，就要引以為重。從網站關鍵字優化到搜索引擎登錄，再到友情鏈結增加PR值，網站廣告、論壇精華貼等等方法，都需要認真研究，仔細分析。才能得到比較好的效果。
Website promotion work, is a systems engineering. Established from the website, will be proud of heavy. From the web site keywords optimization to search engine login, to link the PR value increase, website advertising, forum posts essence and so on method, need to study carefully, careful analysis. In order to get better results.
在此，特別想提到是搜索引擎優化。時下，搜索引擎是引用人數最多的工具。大多數的網民，是通過搜索引擎來尋找所需信息。所以，搜索引擎優化，是一件非常重要的工作。優化工作，需落實到每個頻道、每個欄目，乃至每篇文章頁面。都需要仔細斟酌，方可達到比較滿意的優化效果。
Here, especially want to mention is the search engine optimization. At present, the search engine is a reference to the largest number of tools. Most of the netizens, is to find the needed information by search engine. So, search engine optimization, is a very important work. Optimization of the work, to be put to each channel, and each column, and each article page. Need to consider carefully, we can optimize the satisfied effect.
推廣工作是一項長期的工作。各種推廣方法，必須持之以恒，不懈努力，才能有望使網站積累更多的人氣，留住更多的顧客，才能有望贏利。
Promotion is a long-term work. All kinds of promotion methods, we must persevere, unremitting efforts, can make the site more popular, retain more customers, they can expect to profit.

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